BALTIMORE, MARYLAND, April 5, 2016 – WellDoc, a digital health technology leader, announced today that healthcare industry veteran Nick Harsh has joined the company as Vice President, Market Access. In this new role, Mr. Harsh will be responsible for leading WellDoc’s payer strategy, relationships and execution.
“WellDoc is utilizing 21st century technology to partner patients and their caregivers with medical providers to deliver better healthcare outcomes,” said Mr. Harsh. “I’m excited about my new role with WellDoc, and the impact we can make on the management of type 2 diabetes and other chronic diseases.”
Over the last 15 years, Mr. Harsh been a part of the management team for the AstraZeneca organization, launching and supporting several AstraZeneca and MedImmune well-recognized brands, including Nexium®, Crestor® and FluMist ®. Most recently, he led the commercial strategy, pricing, operations, and channel distribution services for MedImmune’s specialty biologics. Mr. Harsh has spent more than 30 years in the pharmaceutical, medical device and biotech fields—in senior commercial roles leading the market access initiatives.
“Nick is a great addition to our growing WellDoc leadership team,” said Kevin McRaith, Chief Executive Officer at WellDoc. “The breadth and depth of his managed market knowledge and experience with product commercialization will allow WellDoc to expand the market presence of BlueStar® and future digital health products.”
WellDoc is a digital health technology company that develops mobile solutions to drive behavioral and clinical change in chronic disease. WellDoc’s goal is to improve patient self-management and help physicians overcome gaps in the delivery system to improve clinical outcomes and decrease cost. WellDoc has commercialized BlueStar®, a digital therapeutic, for adults with type 2 diabetes. This therapeutic is designed to fill the support gap between patients and providers during the 8700 hours that individuals live their lives outside the healthcare system each year. WellDoc has a proven track record of contributing published, peer-reviewed clinical evidence since 2008 and in June 2015 presented real-world patient engagement and clinical outcomes at the American Diabetes Association’s (ADA) 75th Scientific Session. BlueStar® is recognized by the ADA on its website as the first and only in the new class of diabetes treatment known as Mobile Prescription Therapy. In a recently published Forbes blog, WellDoc was named among one of five healthcare tech companies to watch in 2016. For more information, visit www.WellDoc.com and www.BlueStarDiabetes.com.