As Vice President of Marketing, Steve is responsible for managing and growing the Welldoc® and BlueStar® brands as he leads and directs the day-to-day marketing activities to payers, providers, and consumers. Steve is also closely involved in the commercialization and launch activities associated with Welldoc’s key partnerships with J&J and Samsung.
Steve joined Welldoc in 2017 and brings with him 20+ years of marketing leadership and digital/mobile experience in both large and small companies. Steve spent 10 years at PricewaterhouseCoopers where he was the technology sector marketing leader and he most recently led the marketing function at a boutique digital agency, Cynergy, before it was acquired by KPMG. At Cynergy, Steve was also intimately involved in working with Forrester Research to define and communicate how digital transformation fundamentally changes business models and stakeholder engagement. Early in his career, Steve was a marketing research consultant and advised brand teams at Abbott, Pfizer, and Genentech on new product development and launch decisions.
Steve holds an MBA from the University of Maryland, Smith School of Business and can be reached at firstname.lastname@example.org.